Which is Better SEO or SEM Banner

Which is Better ‘SEO’ or ‘SEM’?!!

March 30, 2018By Rakshit Patel

Which is Better SEO or SEM ? When the topic of SEO vs SEM arises, some experts may argue that SEO is the best. It is the best way to go as it offers higher quality leads at a cheaper cost when compared to SEM. However, it isn’t so simple.

Every business is different and has unique needs. For example, your small business may not have a big ad budget and it may also lack the resources needed for doing effective SEO.


SEO is the process of optimizing your website for the purpose of getting free traffic from search engines. An optimized website is more easily understood by Search engine crawlers. This increases the chances of ranking higher in SERPS(Search Engine Results Page).

SEO can be broken down into 2 main stages:

  • On-Site(OnPage): Means adjusting certain elements(by HTML) on your website. So that search engines are able to crawl and understand the content and structure of your website.
  • Off-site(OffPage): Essentially, offsite SEO is the promotion of your website and content to external websites. Guest blogging, social media, reviews are all critical components of a successful campaign.


SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic.

SEM traffic is considered the most important source of Internet traffic because it is targeted. so, It is widely accepted that people use search engines to find a solution to a problem, an answer to their question or to learn how to do something.


Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant.

Crawling: Crawling is the first part of having a search engine recognize your page and show it in search results. furthermore, having your page crawled does not necessarily mean your page was indexed and will be found. Pages get crawled for a variety of reasons. The most common is having an XML sitemap that Google reads, which points to your new page.

Indexing the Data: Indexing is the act of adding information about a web page to a search engine’s index. The index is a collection of web pages—a database—that includes information on the pages crawled by search engine spiders.



One more important point for the search engine to evaluate contents is trust of them. The “trust” of contents is not same with financial one.

That means they are eligible to read it.furthermore, You have to show that they are not content firm, or low quality not arranged contents. And the writer has enough knowledge about the theme.

The search engine can roughly evaluate how much the content is suitable for queried keywords. It cannot detect how much the semantics of the content makes sense. Therefore it uses the human power of using searching the contents.


However, an optimized website doesn’t do any good if it’s not getting sufficient amounts of traffic, so this is not an instance of one marketing practice being more important than the other. Both are equally vital for any business to grow online.

It depends on how your business and what to use like if:

  • If you are new to building an online presence, focus on SEO first and then SEM.
  • If you have solid amounts of incoming traffic but poor conversions, focus on SEO.
  • Focus on SEM, If you have great conversion rates but not enough steady traffic

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


How to be prepared for the Virtual Meeting Banner 1

How to be prepared for the Virtual Meeting

March 30, 2018By Rakshit Patel

As we know we have 1 revert after 10 proposals and 1 meeting after 10 reverts! That’s why the first meeting with the clients is worthful in all manner.

Here I want to write some points which might be helpful before/during the client’s first call.


  • Scheduling: After the primary talk with the client on LinkedIn, or e-mail we have to make an event in google calendar and add all person’s email id with the care of time zones of each person. So anyone can reschedule or inform before the meeting. Coz everyone has a precious time.
  • Research and Analysis: Always prepared from the information and possible phenomena might be occurred during the meeting. Also, we can check the client’s background from the various social/ professional platform and from their websites. Also, keep the previous chat in mind.
  • Homework: Homework is always good for the grades. So prepared with a folder which includes past work, Relevant experience, reference info and of course your organization’s information. If you there is a more than one person from your side then divide the tasks like the introduction of the company, Technical Part, Business Method, Working Methods, and Pricing.
  • Enlist the questions: As we know questions might arise from both side but it’s better to enlist the questions and ask him/her during the good moment of meeting. So, If our homework and research are perfect then this task might be generated automatically no need to think about that.
  • Do research on the client’s competitors and peers: If there is a business there is a competition. Research on that and also find the unique way to overcome the competition. This research might face some difficulties but if you succeed to find the unique way then the client is yours.
  • Suggestions: Prepare the suggestions that you want to give him/her, but choose it wisely coz every suggestion must be related to the point and do not choose experiments in first meetings. Suggestions and the valid reason behind that suggestion simple!



  • Introduction: As he/she know us; so don’t need to give the introduction in a conventional manner introduce him/her with the things that he/she can’t see in your profile/website. In the case of more people introduce another person with his job title and name.
  • Confidence level and knowledge: Show up your confidence in your voice and you can prove your knowledge from the past work and the responsibilities. You’re important that’s why company choose you to attend the meeting.
  • Don’t be experimental: Keep your language friendly with the professional standards. Don’t say yes if you can’t do it it’s not a film story its a business. If You don’t know something then it’s not a bad thing, after all, we’re human not google.

Thanks to HubSpot and Google.

You can share your views and ideas here, for any questions or query Contact us.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


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Minimal design: The Evolving Web Designing trend

March 30, 2018By Rakshit Patel

Crest Infotech Always gives you Something new and Latest. So, My Today’s Article on Minimal Design which is Evolving Web Designing Trend.

The minimal design or flat design is the most powerful techniques in the modern web design. It is one of those trends which is getting trendier and surely can’t be ignored and with this, you can’t ignore Crest Infotech.


Minimal or Minimalism design has its roots in print design. It is mainly inspired by the Swiss style of designing which they practiced in late 40’s and 50’s. They just used colors in a refined manner and font style used was also mainly Sans Serif or Helvetica. Inspired by this type of designing, emerged the concept of minimal designing. Though it had its origin in 20’s, it gained the limelight three decades later. This started with multinational giants like Apple and Google adopting it and then becoming popular among the rest of us. Ever since its beta offering in 1990, Google has given almost importance to simplicity in its interfaces.


As the name suggests Minimalism or Minimal Design is a technique of conveying more with minimum elements. You can call a design a minimal or flat design when it is subtle. That is devoid of stylized and glossy attributes. So, you remove all the effects of multiple and bright colors, fancy fonts style, and all other scream-out-loud effects and then what remains is your minimal design. But this needs to implemented correctly otherwise it turns out to be dull.

However, If it’s done properly, it can be beneficial. Minimal design can help in prioritizing the content. This technique can help the designers to focus their design to simplify user task. Additionally, it can also improve the loading time of website and Applications. It can provide better compatibility between different screen sizes.



Pros of Minimal Web Design:

  • Easy Navigation
  • Faster Loading Times
  • SEO Friendly
  • Fewer Problems
  • Style Forever
  • Easy Recall

Cons of Minimal Web Design:

  • Limited Communication
  • Too Blank
  • Lake of Creativity
  • Lake of Room for Growth


No one has a clear idea about Minimal Web Design concept. It’s always like “You will understand it once you implement it or learn it”.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


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Resolve your “Burst Traffic” with Crest Infotech

March 30, 2018By Rakshit Patel

Resolve your Burst Traffic with Crest Infotech In this trending digital world, each and every businessman or owner wishes to grow its business at international level. They are expecting large number visitors on their websites and I don’t think so that is the wrong wish. But the thing is when any businessman or owner expecting this kind of high traffic on its particular website parallel. They have to centralize on few basic things which are directly or indirectly impact on their business. Here I am trying to say that This kind of “Busty traffic” websites includes many challenges. Like Performance of website and Security includes which all are prime challenges for website developers.

Essentially performance conducts as flawlessly and logically. In order to attract and maintain customers satisfaction or it indirectly includes understanding expectations of customers. In this 5G world, Everyone on the Internet is in a hurry, whether they are browsing on the computer or mobile devices. A customer expecting blazing computing speed and consistent services. Delays of a few seconds can cost-reduce numbers of visitors and undermine the reputation of your business.

According to scientific survey 57%, people skip loaded that page due to low speed. Just imagine if any customer away before they make purchases. due to slow load speed, you may survive with millions of financial loss. For e-commerce websites, losses are reflected in decrease revenue and impact trust factor between consumers and brands. Which is an unacceptable phase for any businessman.

So the first thing becomes a central point of our discussion is how can you manage the performance of websites? furthermore furthermore


The underlying infrastructure equally important for any website to maintain performance optimization. It must be able to support the”Burst Traffic”. we can say that it is the backbone of any websites. For that you should avoid shared hosting plan means lack of bandwidth. Which might be harmful due to the traffic load of other sites on the server also impacts on site performance.

Thus to solve out this issue we prefer a Virtual Private Network(VPS) or a dedicated server hosting plan is more suitable for any website to manage high traffic. Implementation of it might be sometimes time-consuming but it will never affect the reliability of your website.


To display properly, every element on a page requires an HTTP request between a visitors’ browser and hosting server. Therefore, pages with plenty of scripts or media are more likely to be slow to load. To avoid this problem you should concentrate on few minor aspects. which are indirect impacts on the performance of the website like unnecessary redirection of 301, or 404, or any other. Image Optimizer when we upload the media over the site.



If any visitors frequently come to the site at that time browser store components of the pages, including content and scripting. furthermore, Mostly this content remains is static or it might be uniform across the site and does not need to requested repeatedly in order to display.


Many high traffic websites use enable Gzip Compression or any other methods like CSSNano, CSS Compressor or any other to reduce file size during delivery and retrieval time. furthermore, the user’s browser then unzips the file and display the page. Using this method file size is reduces near about 70 percent which reflects significantly increase in load speed.


Reliability includes system need to remain resilient against component failures, including hardware, software, and network crashes. Distributed Denial of Services(DDoS) are particularly vicious and take advantage of the effect of”burst traffic” and put your website at the deputed level without warning. These attacks slam your site with requests from multiple IP addresses with intent to overloading it.

So as prevention of security alerts may include routine backups, choosing secure and right extensions, plugins, secure payment methods as well update it frequently as well most important Security Software.

Many times investors feel free after managing all the steps as I described above but the question: is it sufficient?what you think?


Optimizing high traffic websites isn’t a one-time task. It’s an ongoing process requiring testing and tweaking to monitor traffic and preserve consistent site performance. Traffic levels change over time, especially if you continue to add content and draw more visitors. Your site has to handle these changes. The only way to manage is to be vigilant in monitoring analytics and site speed.


In summary, web applications and their supporting infrastructure need to be robust and efficient as more of society shifts its everyday interactions online. Fundamental advances in technology, many driven by the open source community, are making it possible for today’s Web application developers to stay ahead of the scalable computing needs of consumers.


Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


Magento2 or shopify Which one is better for E Commerce banner

Magento2 or Shopify: Which one is better for E-Commerce?

March 28, 2018By Rakshit Patel

Still, Don’t have online Store for your business Or Thinking about Online Store then your searching is over here with Crest Infotech.

Magento2 or Shopify? When search about E-Commerce Web Development and research on Internet, there are most popular Two platforms Shopify or Magento. Now Question is which one is perfect for our online E-Commerce Store? So, My Today’s Article is helping in deciding which one is better for E-Commerce.


  • Magento2 web development code is easily available and can be modified because it uses PHP for coding and is an open source eCommerce solution.
  • Magento2 is commonly used platform for E-Commerce website Development and it is used 16%of the top million sites.
  • With Magento2, every aspect of the store is under the control of the founder. Admin will be able to manage and create several stores within the same admin panel.
  • Magento2 has more than 5000 add-on extensions, It helps for enhancements in your store. So, It is a wonderful tool for the Business Owners.
  • Magento 2 comes with a user-friendly Admin panel for new users, it is simple and easy to learn an incredibly quick and user-friendly checkout page.
  • Magento 2 gives multi-vendor marketplace capabilities.


  • Shopify Development uses a coding language called Liquid and is a proprietary eCommerce solution.
  • Shopify is a good solution for simple stores not for complex stores.
  • Compared to Magento, Shopify is not that popular claiming 7% of the top million sites.
  • Shopify has 100 add-ons and apps and still, it is a new platform, it is evolving into new and improved add-ons and apps.
  • Shopify does not allow to make a lot of changes because of a proprietary platform. Only we can do change is the colors and fonts.



  • Easy to use: Magento or Shopify both have powerful admin configuration with user-friendly interface But Shopify has the advantage when providing a wizard mode that allows even novice users to set up their stores very easily while Magento is lacking this feature.
  • which means users have to pay a monthly fee to access the Shopify software. It also provides its potential customers with 15 days free trial which is quite helpful. if you need to investigate the platform before the real start.
  • Shopify Package Price: Basic $29/month | Pro $79/month | Unlimited $179/month
  • Shopify charges transaction fees for payments gateways like PayPal, Braintree, and Authorize.net. In this Case, Magento 2 provides users with a totally free Community Edition and demands a cost that is counted on the specific e-commerce store needs and size. Magento is self-hosted so Merchants will also purchase a hosting solution for Magento at a price of $1-$200 per month.
  • Multi-Languages capabilities: Magento 2 has the convenience here when supporting users with inbuilt languages. Owners will have to use third-party apps for creating fully multi-lingual stores.


As per me, Magento2 or Shopify? It all depends on store size for best platform choice. Don’t think for small and simple store development, go for Shopify and for large-scale store development go for Magento 2 development.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


wordpress top plugins bannner

WordPress Top Plugins

March 28, 2018By Rakshit Patel

Whenever it comes about Website designing and development the very first thing which strikes my mind is WordPress. If you had ever used WordPress you would be knowing how vast its functions and plugins are been there. actual functionality resides in Plugins. furthermore, The specialty is all about the plugins as they aren’t needed with any special code.

Here I had made few of my best plugins which I feel are best. These plugins are both functional and easy to use.


  • All in One SEO Pack: Supports easy definition of page specific meta tags for SEO.
  • Events: It enables a list of events with a static countdown date in both pages and sidebar.
  • AWS Easy Page Link: Easy interlinking between pages when writing content.
  • Add to Any: Share/Save/Bookmark Button: It helps reader share bookmark and email your post and pages using any services.
  • AWS Easy Page Link: It interlinks pages when writing content.
  • NavXT: Generates breadcrumb trails for your WordPress blog or website.
  • Contact Form 7: Simple and fully customizable contact form
  • Dagon Design Sitemap Generator: Creates a customizable sitemap
  • Datafeedr Random Ads V2: It allows you to show anywhere ads on templates or widgets.
  • Fun with Sidebar Tabs: Adds a tabbed sidebar to existing themes.
  • Google Maps Anywhere: Interactive map to locations utilizing Google maps
  • KB Robots.txt: Creates a standard robot.txt file for regular WordPress and WordPress MU.
  • Link to Post: Supports easy internal linking to post entries.
  • PhotoSmash: PhotoSmash Galleries makes it easy to create photo galleries in posts or pages that your users can upload images into for sharing with other users.
  • Simple Google Sitemap: Generate a sitemaps.org compatible XML sitemap your WordPress.
  • Social Homes: Adds a sidebar widget containing a subtle list of all your social homes as linked favicons
  • Subscription Options: Adds subscription option icons for your RSS Feed URL; your FeedBurner Email Service URL and your Twitter Stream URL.
  • WP-DBManager: Allows you to optimize database, repair database, backup database, restore the database, delete backup database, drop/empty tables and run selected queries. Supports automatic scheduling of backing up of a database.
  • TubePress: Displays professional YouTube galleries in your posts, pages. So these are not all but few which I feel awesome within themselves.

Need a WordPress developer? Don’t just look us Hire us.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


Mobile App Development For Businesses banner

Mobile App Development for Businesses

March 28, 2018By Rakshit Patel

Mobile App Development for Businesses

Mobile App Development for Businesses android & iOS indeed essential for all the business which helps to better customer engagement and satisfaction.

It is important for businesses to consider mobile app development to enhance business transaction with their clients. Many marketers trust that nothing is easier than Mobile application to connect with their customers and it is best marketing tools to develop business.

Mobile apps are revolutionary changing the world today. with the help of mobile phones, they connect with each other. For developing a successful business, an organization must have a website and mobile app in order to evolve their business. Nowadays it’s impossible to live without smartphones or any other electronic gadgets.


Enterprise mobility is becoming a Standard for competitive business, earlier, mobility in business focused mainly on general office productivity apps. But now a day’s everything is changed, Mobile has become a basic need or any person. In Business, An enterprise mobile app knows where you are and perhaps what you’re doing can send you tasks appropriate for your situation.

With increasing demand for stable and secure mobile apps. The development platforms have started offering more users friendly and secure mobile applications. in addition, Mobile apps make it easy to check inventory levels, manage orders, process payments, check daily activity, and view any important information, all in real time.

You can have access to your important data, promotional material, Documents and more at the touch of your mobile screen. You can Share data quickly across your organization with a mobile application that can share data between the cloud and mobile users.

Technical is a very important factor when it comes to choosing the best Laravel Developers. Laravel Developers needs to be Technically Strong. A better option would be to Hire Laravel Developer from reputed companies who have a better idea of various techniques used in web development and its implementation.

The person with in-depth programming language will be able to handle the project in an effective manner. The Laravel Developer should be well conversant with programming knowledge of PHP and HTML in terms of technical capabilities.


The most important people in your business are your customers. Most of the customers are smartphone users. furthermore, Mobile apps consume a major portion of their daily routines. It can help you deliver your products and services in a much more effective manner.

Mobile app developers succeed to serve many Powerful apps that enable us to utilize products and services in an instant over Smartphone.

When it comes to Mobile App Development for Businesses, Mobile apps are all about Customer engagement and satisfaction. If you are looking to increase the interaction of your customers with your business. you should provide a level of value to the customers so that they don’t go anywhere else. Mobile Applications increase the productivities and efficiencies of organizations.

Communication is one of the best ways to maintain a good customer relationship. You can attract customers via promotional advertisement of your business. like with Attractive discounts, coupons, special offers, and many more.


With the help of mobile application, you can boost your website traffic. Nowadays Mobile App Development for Businesses is the latest trends to boost your website traffic. A properly Optimized app on the app store will receive millions of hits every day. It will not only can you attract more downloads, but also get highly-targeted traffic to your website that can help you to build trust with your customers. Focusing right keywords in the right place will help you to get backlinks from high authority pages. It will increase your app visibility in the app store.

Once you launch your app don’t stop there, your work is not over yet, share your app to the world, show your work. And social media is the best way you will get a bunch of traffic. The social media platforms where apps tend to get the most attention. Share your app with your audience .reply to comments and increase engagement. This kind of relationship with your customer will help you to build trust. And once you will get positive reviews the number of downloads will keep increasing.


Security is the biggest factor for Mobile applications. furthermore, Hackers with malicious intention can shoot malware into apps and onto devices as well. where it can access data, store keystrokes, and steal screen lock passcodes. Hackers can steal customer’s data for identity theft or fraud purposes. Customers expect an application to be secure. Once you launch your app on app stores. Maybe you’ve stopped to consider how to secure your app and data?

There are so many ways you need to keep in mind to make a secure application that your customers can actually trust.

  • Protect your code with Encryption
  • Test Code for Vulnerabilities
  • Keep your device OS up to date
  • Make Passwords Mandatory
  • Use Solid API Security Strategy in Place: Identification, Authentication another is Authorization


Once your app is created and launched on app store your work is completed. Of course not, you want to audience to come back and engage more on the platform. As the most popular Mobile operating system Android and iOS release updated versions. Will you not offer an upgraded version your app? So you need to maintain the mobile app. In order to meet users expectations, an app needs constant care Like a vehicle.

With app maintenance, an app will be updated with latest UI, OS version and Advanced features. According to the reports, 52% of mobile apps are uninstalled by the users in 90 days due to poor Maintenance. It can improve the quality of an application. Therefore, it can increase the chances of productivity.

Many companies have made a noteworthy investment in mobile applications and with proper Maintenance, it will be useful. With Mobile App Development for Businesses Mobile apps improve better sale and services for your business.

Whether it’s an Android application or iOS Application you Business always need a Mobile application to give a better competition and to grow a successful business.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


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Best SEO Strategies to Boost your website traffic

March 21, 2018By Rakshit Patel


Every day, people use Google to conduct over 3.5 billion searches. In the U.S., 78% of people use the web to research products and services before buying. According to Google this year India crossing the 40 crore internet user mark. 23 crore users are accessing Google search in local languages, and 28% of them doing Google Voice searches in regional languages, too. We can say Hunger for Internet and data just keeps on increasing. You will have to work hard to see results using these Best SEO Strategies.

Now the question still remains, how I can rank my Website on the Top Position? In order to rank higher in the search result, you will need Best SEO Strategies as well as optimizes each and every web pages of your site. Unique content is a key to rank your website in the top position of SERP.

There are Few Factors you need to keep in mind while doing Optimization for Your Website. Let’s discuss Best SEO Strategies that will help to Boost your website traffic.


Unique content is a key to rank your website at the top position. It is most important part of Best SEO Strategies. With so much information on the web these days, the competition for high-quality content is strong – and it’s growing. Content is the important factor of SEO. Content is a key to our site’s overall quality. It doesn’t matter what topic you have in your mind or what your blogging niche is, your audience can probably find tons of different resources when they will Google your keyword you used.

Does that mean you should give up on blogging? Obviously not You can still work on an evergreen topic and bring something fresh on the table. moreover, You need to have an idea for said content. Don’t Use Duplicate content, If you have similar content in various pages of your site, it’s actually a bad sign for you ranking. So avoid duplicate content and write original and fresh content for your page. Just reveal your individual style and think of something original.

Length of the content: Length of the content is also an important factor. Make sure you have long content in your page, the longer your content is, it will be more useful for your site ranking. Don’t be lazy when it comes to write long content.


On Page means All Activities you perform on your website to assist you to rank higher, for instance, Meta Tags, Meta Keywords, Meta Descriptions, Page Titles, Internal Linking, Title Tags of Hyperlinks, Alt Tags for IMG etc. Still, you need to keep in mind a few Factors while doing on page Optimization. use a verity of Keywords to target your text to attract more and more users that can help to create more content there are mainly two types of SEO activity you should keep an eye, off page optimization and on page optimization.

Use Keyword in H1 tag: H1 tags can improve your search engine ranking. H1 tag is the highest level tag that shows what your specific page is about. Use verity of keywords to target your text to attract more and more users that can help to create more content. One of the best habit is to use your keyword in H1tag on a page. Keywords should be relevant to your content. Your H1 tag should be at the top of the page content.

Use your keyword in Meta description tag: Meta descriptions are HTML attributes that provide brief summaries of WebPages. Including the keyword in description makes it more relevant to a search engine and a searcher.

Use outbound links and internal links to your site: Outbound links: In a Simple word Outbound link is a link to a site outside of your site. When you link out to related domains, it not only helps the search engine to understand your niche, but also helps to increase the trust and quality of your site which plays a key role in your SEO.

Internal Links: Internal links are links that go from one page to different page on the same domain. This can refer to the main site navigation, It also refers to links within articles to related content, Internal linking is one of the most important and most overlooked factors in hitting your rankings goals.



Off-page, SEO includes all the things which you can perform openly OFF your website to assist you to rank higher, for instance, Directory Submission, Article Submission, Forum & Blog Marketing, Social Networking, PPT Submission, Prerelease submission, Video Submission etc. Many people refer off-page SEO to link building. But It’s not about only link building. It’s much more than that.

Social Media Platforms: Social media platforms are one of the best resources to build trust and authority of your website. You can connect with people and share your content on various social media networks. Google also like social signals in the term of ranking a website. Here are some popular social media sites: Facebook, Twitter, Linkedin, Google Plus, Pinterest.

Article Sharing: There are a bunch of good article sharing platforms, you can add great value to your blog by submitting an article on different platforms. This is the best way you will get High quality do follow backlinks.

Forum Submission: To get high quality do follow backlinks Answering the questions on the forums is the best way. another benefit is that you can use forums for your brand awareness and for generating the traffic. but while doing form posting make sure you are not submitting your blog to spammy (low quality) bookmarking sites can be hurt your SEO as well as your website ranking.

Image sharing & Video Marketing: Share unique & creative images related to your niche. If you think Contents are only for web search. you are right. But, nowadays people also search for images. Image sharing sites like Pinterest and Instagram that can help to improve your search engine visibility and traffic to your website.

Social Bookmarking: You should do social bookmarking to get your blog posts indexed more quickly and increase your brand awareness. moreover, Social Bookmarking websites where web users share their web pages, articles, blog posts, images. There are number of advantages to submitting your content to social bookmarking sites.


Link building is the process of getting other websites to link back to your website. Sites with more backlinks tend to earn higher rankings. Link building is an art. A solid link building strategy is key for reaching SEO success. moreover, It’s almost always the most challenging part of an SEO’s job, but also the one most critical to success. Link building requires creativity, hustle, and often, a budget. Link building is one of the most difficult activities to measure.

How to Get Other Sites to Link to You

Content Creation & Promotion: Create Unique, high-quality content that people will genuinely want to reference and link to, and tell people about it. You have to spread the word before you can expect anyone to find your content and link to it!

Reviews & Mentions: Reviews & Mentions are most important for your sites or blog posts. Share your product, service, or site in front of influencers in your industry, such as people with a large social media following or popular bloggers

Links from Friends & Partners: You can ask people you know or people you work with to link to your site, links from sites that are in the same industry or niche as your site will have more value than links from random, unrelated sites.


Best SEO Strategies is to Promote your content on social media. One of the best ways to increase traffic to Get Social. Social media sites can be your top traffic sources if you share your latest blog posts, Website related content or images across your social media networks like Twitter, LinkedIn, Facebook, Google+, Pinterest. Use hashtags, Keywords to engage with people related to your industry.

Great content is a key to build your traffic. Find your target audience, groups and be Connect with your audience. Utilize social media to improve the website traffic to your post. Social media marketing is one of the factors to make people visit your site. Social media sharing is one of the main traffic boosters for blogs.

I hope these Best SEO Strategies helps you to improve your rankings and generate more business from organic search! Hire a Search engine company, which can improve your Google rankings, but also improve your organic visibility overall. Good SEO services by a capable SEO company can be a great investment.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


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Do You Have a Mobile Friendly Website?

March 20, 2018By Rakshit Patel

Mobile Friendly Websites are good for business. I was just wondering like how much time do we spend online? And at that time how much on our smartphones or tablets? Like talking about me I’m among all time and like me, there are many of us. As the Mobile Usage has constantly increased and is touching skies our business is changing. And in this change is moreover taking over to all of the small business, yet I’m hoping for the real change.


With the help of Mobile Friendly Website, You can achieve consistent website experience across all devices. I own a Samsung Galaxy C9 Pro and since I have this device my usage on Mobile has increased drastically. I use it for everything from checking emails, Skype, billing, social media and yes sometimes playing some nerdy games. And I would say if Desktop is my entire week than Mobile is my Weekends. As I use my desktop entire week I do use my mobile at nights and weekends at least it makes me connected to my digital world.

Even when I’m with my family having scoops of ice cream I still can give a peek-a-boo to my customer’s satisfaction as taking and giving followups through my phone. Like you can decide what you’re going to come up with and so many a times I have some very urgent and important emails that I can’t neglect reaching until to desktop.

Like I don’t want to make it sound like it is something very trendy but the actual fact that you can’t take off your eyes completely form this digital world. As I do see my sixteen-year sister freaking out as when she couldn’t find her. It’s just not the trend but the part of our society and culture.


Giving a flashback to last few years Mobile Friendly Website where something like the brands for some of the bigger websites like it would signify a luxurious luster having Mobile responsive sites.But the day has changed with another drastic trend and now it’s not something to show off but the requirement for any level business either Large, Average or Small.

Here in Crest Infotech, we don’t go for developing creative and beautiful websites but Mobile responsive holds an important perspective for us. Crest Infotech has extensive expertise in custom Mobile Application Development and has vast experience in developing Mobile Applications which includes iPhone Application Development, windows application development, and Android Application Development.

Responsive web design allows website developers to best utilize the available screen real estate on the desktop and mobile devices. The website adapts to the layout without removing massive amounts of web content.

Like I remember once giving a glimpse of Mobile responsive was really an expenditure but now we don’t actually need to think about that as it just not the need but the requirement. Like the Businesses now don’t need it just as a brand exposure but they really should acquire it as one of the mandatory requirement.



  • Captures more traffic
  • Captures higher ranking and more Mobile traffic for local terms.
  • Duplication of sites can be avoided as which was been resulted managing two websites
  • Increases your business
  • Much cost efficient than developing separate websites for desktop and mobile.
  • Time savior as you would develop one website


Google recommends to all the Web magicians to follow the same industry practice by using HTML and CSS. Responsive Web Design “keeps your desktop and mobile content on a single URL, which is easier for the user to search, share and link to and for Google’s algorithms to assign the indexing properties to your content.


So if you’re ready to go for Mobile Responsive site just Hire Mobile developers to create the custom websites. I’m here to help you with either route if you want to go to a mobile responsive site just check our site, Crest Infotech.com

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


what is woo commerce banner

What is WooCommerce ?

March 20, 2018By Rakshit Patel

What is WooCommerce? Last week I got a chance to discuss eCommerce with my boss Mr. Rakshit Patel and like how magnificently he explained me about many things for which I wasn’t clear at all. If you’re planning to launch an online store, you would be coming up with many software options for building your store. And these multitude options would make you feel excited and be confusing as well to what to go with.

Thanks to my boss for giving such a clear picture that suited perfectly as per our requirement. also, thanks for suggesting about WooCommerce and why might I consider it for the store.


WooCommerce is a free plugin or functional extension, for WordPress development. It has been downloaded millions of times and been operated mostly to the online stores. When installed into a WordPress website, WooCommerce adds in basic product management, order processing, and shopping cart functionality.


WooCommerce is something where you can create a basic online store and sell various products and services that include physical goods, digital goods, affiliate transactions, and ongoing memberships. furthermore, The core software can easily manage essential e-commerce features like international customers, inventory management, shipping cost calculations, and coupons.

WooCommerce’s base functionality augmented with over ample of extensions that can add additional features. such as booking, product bundles, composite products, EU VAT calculations and tracking, customer documentation, returns warranties.

If you really want to see the amazing live WooCommerce sites you can visit, Crest Infotech.com


WooCommerce has really great plenty of competitors that can range from free open source software to large enterprise level solutions. And so the closest,

  • Magento
  • Shopify
  • Ecwid
  • iTheme Exchange
  • WP- eCommerce
  • WooCommerce Developers

September of 2011, WooCommerce was first developed by WordPress theme developer WooThemes. In 2015 WooThemes and WooCommerce were acquired by Automattic and was placed as the family of products. These developers are part of the Automattic team, as well as independent programmers in the greater WordPress community.

The diverse group of WordPress developer is very large even than the larger working independently building plugin extensions and stock website templates for storefront presentation, performs storefront installation and set up for clients, as well as offer custom code and theme tweaks.


Like every other software, even WooCommerce had positives and negatives so that may vary totally on an individual like what to go with as my prior was WooCommerce. So let’s give a look at some brightest and darker side of WooCommerce.


  • The core WooCommerce software is open source and free.
  • The plugin is fairly easy to install into WordPress.
  • Another benefit is that,The software is frequently updated for new features and functions.
  • Another benefit is that,The software is frequently updated for new features and functions.
  • There are over 300 extensions available for making the base functionality more robust
  • WooCommerce has over 1,200 5 star ratings and reviews on WordPress.org


People new to e-commerce completely underestimate the time involved in setting up an online store.There are a lot of usage considerations, settings, and functionality decisions required for managing customers, orders, inventory and shipping
Software updates can be major endeavors which can sometimes require a developer to assist in execution, testing, and troubleshooting.

Not all developers who say they know WooCommerce are of high quality.

Another disadvantage is that Not all WooCommerce themes coded well are robust. This is the nature of WordPress and theme buyers need to make sure they purchase templates from trustworthy theme developers.



The really Woooo!!! feature in WooCommerce is their extensions. WooCommerce extensions are add-on plugins that allow website owners to augment the functionality of their online store.

Our online stores use a variety of extensions to help increase the basic feature set and improve overall customer satisfaction. Our WooCommerce extensions include:

  • WooCommerce Extensions
  • AutomateWoo
  • Followup Mails
  • WooCommerce Google Analytics Integration
  • WooCommerce Mailchimp Subscribe
  • Genisis Connect for WooCommerce
  • WooCommerce Menu Extension
  • WooCommerce PDF Invoices
  • LearnDash E-commerce Integration
  • WooCommerce Subscriptions
  • WooCommerce Strip Gateway
  • Yoast WooCommerce SEO


Choosing right software for your store is totally your call because not every software is for everyone. Every individual needs his requirement to be flourished so it’s totally his call to look at every minute thing he needs for the store and then choose the software. I was very sure about how it worked and matched to our if you’re not sure just shot a message to us and maybe we would come up with something which would be great for both of us.

Now your doubt may be clear about What is WooCommerce? If you have any question or query feel free to Contact us. Being a leading WordPress development company in India Crest Infotech offers Hire WordPress Developer service As par your project needs and requirements.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.