Which is Better SEO or SEM ? When the topic of SEO vs SEM arises, some experts may argue that SEO is the best. It is the best way to go as it offers higher quality leads at a cheaper cost when compared to SEM. However, it isn’t so simple.
Every business is different and has unique needs. For example, your small business may not have a big ad budget and it may also lack the resources needed for doing effective SEO.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is the process of optimizing your website for the purpose of getting free traffic from search engines. An optimized website is more easily understood by Search engine crawlers. This increases the chances of ranking higher in SERPS(Search Engine Results Page).
SEO can be broken down into 2 main stages:
- On-Site(OnPage): Means adjusting certain elements(by HTML) on your website. So that search engines are able to crawl and understand the content and structure of your website.
- Off-site(OffPage): Essentially, offsite SEO is the promotion of your website and content to external websites. Guest blogging, social media, reviews are all critical components of a successful campaign.
SEARCH ENGINE MARKETING (SEM)
SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic.
SEM traffic is considered the most important source of Internet traffic because it is targeted. so, It is widely accepted that people use search engines to find a solution to a problem, an answer to their question or to learn how to do something.
HOW SEARCH ENGINE OPERATES:
Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant.
Crawling: Crawling is the first part of having a search engine recognize your page and show it in search results. furthermore, having your page crawled does not necessarily mean your page was indexed and will be found. Pages get crawled for a variety of reasons. The most common is having an XML sitemap that Google reads, which points to your new page.
Indexing the Data: Indexing is the act of adding information about a web page to a search engine’s index. The index is a collection of web pages—a database—that includes information on the pages crawled by search engine spiders.
HOW SEARCH ENGINES EVALUATE CONTENT
One more important point for the search engine to evaluate contents is trust of them. The “trust” of contents is not same with financial one.
That means they are eligible to read it.furthermore, You have to show that they are not content firm, or low quality not arranged contents. And the writer has enough knowledge about the theme.
The search engine can roughly evaluate how much the content is suitable for queried keywords. It cannot detect how much the semantics of the content makes sense. Therefore it uses the human power of using searching the contents.
WHICH IS BETTER?
However, an optimized website doesn’t do any good if it’s not getting sufficient amounts of traffic, so this is not an instance of one marketing practice being more important than the other. Both are equally vital for any business to grow online.
It depends on how your business and what to use like if:
- If you are new to building an online presence, focus on SEO first and then SEM.
- If you have solid amounts of incoming traffic but poor conversions, focus on SEO.
- Focus on SEM, If you have great conversion rates but not enough steady traffic