In today’s digital age, personalized user experiences have become a key differentiator for mobile applications, enabling businesses to engage users more effectively and cater to their individual preferences and needs. Machine Learning (ML) plays a pivotal role in enhancing app personalization by leveraging data-driven insights to deliver tailored content, recommendations, and interactions. This article explores how machine learning is transforming app experiences, its benefits, applications, and best practices for implementing ML-driven personalization strategies.