WordPress – Effective ways to generate cash flows or earnings

WordPress – Effective ways to generate cash flows or earnings

October 31, 2017By Rakshit Patel

WordPress – Effective ways to generate cash flows or earnings. Nowadays WordPress is one of the most popular blogging platforms used by many businesses on the internet. In the decade of its existence, his blogging software, WordPress, has become an essential part of the internet, powering about 25% of all websites.

Today where there is a website for everything from booking movie tickets to shopping to playing games, WordPress has transformed the way business build and communicate with their customers. As a result, WordPress has emerged as the popular web content publishing platform in recent times. It adds beautiful appearance to a site while offering the best user experience.


The plus point about WordPress development is that it enables the users or the business owners to have their websites developed at a very fast pace and allow their running on the internet within a few minutes. The only thing that needs to be considered in this respect is the selection of the suitable theme, the font and the images that need to be used in the website for better visualization, graphics, and functioning.


WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. Do you know WordPress – Effective ways to generate cash flows or earnings?

WordPress is a hugely popular CMS which anyone can use to build a blog, website, or e-commerce site. It is easy-to-use, user-friendly and very efficient. WordPress was initially used to set up a blog but due to a large open source community of developers it has evolved and can also be used to set up a website and e-commerce site.


Since WordPress is open source, it’s free. That’s always a bonus. And again, because it’s open source, it also has a strong community of developers constantly improving the software and creating plugins to expand the software.

WordPress lets you create pages (stand alone content) and posts (time-driven content) to build out the content of your site. And you can also easily manage your site’s look and feel with themes.

WordPress is highly customizable and has literally thousands of plugin pieces of software so you can use your site for just about anything.


The software is free! How many times have you been given something for free that is fully functional and ready to use? And if you want to upscale your site a little with premium themes and plugins, you’re still going to save tons of money over what you would pay for a custom designed site.

It’s easy to use. If you can send an email, use Microsoft Word, or set up a Facebook account, then you can use WordPress. In other words, if you’ve already used a computer, chances are you are already skilled enough for the WordPress basics. And even better, it’s hard to mess it up. You can easily add and delete pages and posts without accidentally spoiling the overall design of your site.


WordPress has search engine (SEO) advantages. Search engines love sites that are easy to index (WordPress is) and that have frequently updated content. That’s where blogging comes into play so nicely. Just by running your business or personal site and communicating with your readers in a way that’s natural to you, you’ll be producing fresh, relevant content the search engines can’t wait to get a hold of.


WordPress CMS gives you the option to choose from their comprehensive appealing themes and templates, which makes it ideal for a beginner. On the other hand, it also has the option that enables the experienced developers to customize their own design without any major restriction. Hence, they can customize templates, designs and themes according to their requirements. Moreover, WordPress CMS promotes its ability to be easily modified.

WordPress lets you incorporate multiple helpful features into your site by letting you integrate the use of multiple plugins and tools. Plugins greatly enhance the features of your site by providing its users with extensible useful options for interfacing with your website.

In addition to this, WordPress is built for blogging. Whether you have a standalone business blog or a small page-based website, WordPress has all the CMS features you need.

WordPress has earned users the favor by being simple, flexible, and powerful. And the more one uses it, the more we understand how simple, flexible, and powerful it truly is.

WordPress is an open source blog publishing program that’s easy to setup and free to use. You use WordPress to manage posts, comments, and files.

The developers can create professional WordPress themes, including custom WordPress design templates. Furthermore, they can also develop custom WordPress plugins or even customize any third party plugins to enrich the CMS driven website with features. All these proves our headline, “WordPress – Effective ways to generate cash flows or earnings”.


We provide a complete installation and configuration of WordPress and let you use it in its full glory.


If you are missing functionality on your WordPress site, ask us to develop a custom plugin. WordPress plugins let us create additional functionality without affecting the core system. As a designers, our main focus should be to develop quality front-end plugins with awesome designs rather than developing highly technical back-end plugins to provide complex functionality.


We design and develop engaging websites that conveniently run on WordPress CMS.Custom website design that will match your existing marketing materials and extend your brand strategy, seamlessly. Today’s mobile world requires a responsive site that looks great on all devices, from desktops to tablets and smartphones.


Allow us to convert your ideas into reality and let your online business realize its full potential. get. Sell your products and services online with a WordPress powered site, that is both beautiful to look at and use. We use WordPress as a platform to build dynamic, beautiful, high-performance websites.


We offer a variety of website theme services including custom theme development, incorporating a new theme design for a current site, etc. We build beautiful, highly functional, scalable and responsive websites using the power of WordPress as a platform. Highly experienced with the theme, functional and administrative customization potential of WordPress.


Our SEO experts will optimize your WordPress based website and make it rank prominently in search engines.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


Google Analytics to Get Better Website

How to Use Google Analytics to Get a Better Website

October 17, 2017By Rakshit Patel

Google Analytics is arguably one of the most powerful web analytics applications available today. The core things that, like many Google offerings, it’s an entirely free program, makes it even more appealing. Here are our thoughts for How to Use Google Analytics to Get a Better Website.


Knowing your audience and what they want is an important success factor for any website. The best approach to know your audience is through your traffic stats. Moreover, Google Analytics provide this for FREE. However, there are lots of stats software and plugins, but we believe that Google Analytics is a must have for every blog.

It shows you: Who visits your website – user’s geographical location, which browser did they use, what is their screen resolution, which language they speak, etc.


You can see how long users stay on your website, what pages they are visiting the most, which page is causing the users to leave most often, how many pages an average user is viewing etc.

When they visit your site – you can see which time of the day is the hottest for your website. Consequently, this helps you pick the time to publish your posts. If that time zone is not compatible, then you can schedule your posts.

How users interact with your site’s content – You can see how many users clicked on a specific link.


Google Analytics is a FREE service that provides full statistics regarding the visitors to a website. Data available through this service consists of site visits, page views, bounce rate, average time on site, pages per visit and percentage of new visits.

One more thing the data mentioned above, Google Analytics can also track referral traffic including search engine, direct visits, website referrals and marketing campaigns (Pay Per Click, Banner advertising, e-mail marketing etc.)

If you have a mailing list, create a custom page on your website that recognizes users for subscribing after they submit their information. Then set up that page as a targeted goal called Mailing List. (Something you will easily recognize as a mailing list conversion).


If you have a contact form on your website that you use to capture leads for your business, create a custom page on your website that thanks users for submitting their contact information. Then set up that page as a destination goal called Contact Form. (Something you will easily recognize as a contact form conversion).

Furthermore, if you have a shopping cart on your website to sell products, you likely have an order confirmation or thank-you page that users land on once they’ve successfully completed an order. Set up this page as a destination called Shopping Cart. (Something you will easily recognize as a shopping cart conversion).



Analytics displays your data from all channels that are directing traffic to your website, including Organic Search (SEO), Paid Search (PPC), Social Media, Referrals (Backlinks), Direct Traffic.

Being able to display all the platforms allows you to review what is working well in terms of advertising, and what isn’t. Having all the data in one place makes it easy to compare the different channels. If you are currently putting money into your SEO, PPC, or Social Media Marketing, you can monitor your ROI.

It’s all good knowing how many people have visited your site, and where they came from, but how do you know if those users are actually converting? Google Analytics allows you to set up goals to track when a user completes a certain action on your site. Regardless of how many users each channel is driving to your site, you need to know that this traffic is converting.


Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics.

  • How many people visit my website?
  • Where do my visitors live?
  • Do I need a mobile-friendly website?
  • What websites send traffic to my website?
  • What marketing tactics drive the most traffic to my website?
  • Which pages on my website are the most popular?
  • How many visitors have I converted into leads or customers?
  • Where did my converting visitors come from and go on my website?
  • How can I improve my website’s speed?
  • What blog content do my visitors like the most?

Google Analytics allows you to track many important metrics, covering all aspects. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality. All these statistics show you what is working well, and more importantly, what isn’t.

Furthermore, Once you identify any issues your site may have, you can create a solution. Google Analytics allows you the information needed to improve your website and make it the best it can be.

It is completely free of charge. Although it is a free tool, it still offers just as much or even more functionalities when compared to other paid tools.



Adept to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the basic optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.

In addition to this, Adept to analyze which pages and links your visitors click the most. You will be able to know which are the popular pages and links. Also, measure whether your optimization campaign is directing the traffic to the correct pages.


With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new /returning visitors, geography and referral sources.

Adept to fine tune your website. With this analytic report, you will be able to make your website and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gain more customers in the near future.

Basing your business decisions on empirical data is crucial to ensure you have enough evidence to suggest that you aren’t simply throwing your money away. Google Analytics is split into four key reporting areas; Audience (who is visiting your site), Acquisition (how they are getting to your site), Behaviour (what they are doing on your site) and Conversions (have they completed what you wanted them to), each of which is useful for difference purposes.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


Outsourcing your Mobile App Development Banner

Benefits of Outsourcing your Mobile App Development

October 09, 2017By Rakshit Patel

IT industry has reached a time when a lot of enterprises, in order to increase the productivity of their employees, have adopted to the remote working environment. In such ecosystem, mobile app development plays a pivotal part to get maximum benefit to your organization. You must be aware with Benefits of Outsourcing your Mobile App Development. On must outsource mobile application development instead of relying on the in-house development of the same.


Here are few of the benefits of outsourcing mobile application development.


The primary and most important advantage of outsourcing is to reduce the cost. Moreover, outsourcing it reduces the worry of hiring right people, buying right resources for them, providing space, training them in product specific way or in the particular domain and a lot many other hassles as well as formalities. In a case of outsourcing, all these and more can be omitted.


Getting your application developed by another company, you can free your resources in order to strategies marketing properly. Also, while the application is in the development phase, one can start marketing and be one step ahead of the people cloning the same subject or services.


You can also choose to outsource your projects to companies having their development team to the regions where the economy is lower than your own country. Moreover, one can also choose to go with the company that runs ahead in time zone. This will help one get updates prior to the timeline as well as in very low cost.



One can expect the superior level of quality for most of the cases. Moreover, companies usually have resources who have specialized in the particular field of development. Hiring people and training them in-house is a huge pain, investment and a bit of a risk. Furthermore, all these are easily ignored in the case of outsourcing. Also, One can prepare a contract or NDA for the assurance of the quality of the product at the end. Hence, if one is not happy, one can always get all or partial payment back. However, in the case of in-house development, all one can do is not giving bonus or increment which is an ultimate loss for the product anyway.


As highlighted in prior point, there are a lot of risks involved in in-house development to name a few. One neither needs to keep an eye on the process continuously nor one needs to worry about resources being absent causing delay in the making of the product. Moreover, a lot of time illness, as well as special occasions or festivals, delays the overall deadlines. One can get rid of all the worries and more by paying on the end result in the case of outsourcing.

We, at Crest Infotech, have been serving clients across the world for more than the decade. Feel free to contact us for a quote on +91 96870 42303.


Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.