Google Rankings Are in Constant Search engine Optimization

Google Rankings & Search Engine Optimization

July 03, 2017By Rakshit Patel

Google Rankings & Search engine Optimization are most important for any online business setup. The art of web SEO lies in understanding how people search for things and understanding what type of results Google wants to (or will) display to its users. It’s about putting a lot of things together to look for opportunity.


Google Rankings & Search engine Optimization is nowadays more essential than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the probably it creates for every business.

A good optimizer has an understanding of how search engines like Google generate their natural SERPs to satisfy users’ navigational, informational and transactional keyword queries.


Search engine optimization (SEO) is the practice of developing the quantity and quality of traffic to your website through organic search engine results. Visit our SEO services page for better Google Rankings & Search engine Optimization.

Search engine optimization or SEO in short,is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

Two basic area of Search engine optimization are: on-page, and off-page optimization. On-page optimization refers to website elements which include a web page, such as HTML code, textual content, and images. However, off-page optimization refers, predominantly, to back-links (links pointing to the site which is being optimized, from other relevant websites).


Ranking high in Google is more beneficial – it’s effectively ‘free advertising’ on the best advertising extent in the world.

Moreover, traffic from Google natural listings is still the most valuable organic traffic to a website in the world, and it can make or break an online business.

The state of one-act, in 2017, is that you can still generate highly intended leads, for FREE, just by improving your website and optimizing your content to be as relevant as possible for a buyer looking for your company, product or service.

As you can imagine, there’s a LOT of competition now for that free traffic – even from Google. You shouldn’t compete with Google. You should focus on competing with your competitors.


The big stick Google is beating every webmaster with (at the moment, and for the foreseeable future) is the ‘QUALITY USER EXPERIENCE‘stick.

If you expect to rank in Google in 2017, you’d better have a quality offering, not based entirely on manipulation, or old school tactics.

If not – be cautious manual ‘Quality Raters’ and be cautious the Google Panda/Site Quality algorithms that are looking for poor user experience for its users.


In today’s competitive market, SEO is more important than ever. Search engines provide millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a web site, blog or online store, SEO can help your business to grow and meet the business purpose. The best part of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and boost visitors to your web site or customers to the online store you need to in the top positions.

SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. SEO is good for the social hike of your web site. People who find your web site by searching Google or Yahoo are more likely to popularize it on Facebook, Twitter, Google+ or other social media channels. Visit our Social Media Optimization service page for more details.

SEO is important for the smooth running of a large web site. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is boosting up in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

Visit our Content Marketing service page for more details.


White Hat SEO – Techniques that search engines recommend as part of a good design. Black Hat SEO – Techniques that search engines do not approve and try to minimize the effect of.


We offer guaranteed seo ranking on the grounds that the clients will be highly satisfied to what extent it will make the site ranking. The most important part is the pricing that we offer based on digital marketing agency are within range, for any kind of company, no matter how small business or large it is.


An SEO audit can come in different levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address visible on-page issues such as missing titles, and lack of content. On the other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the small website elements which may potentially be detrimental to the ranking-ability of a website.


On-page SEO should be part of all SEO packages, as it is the stay up on which a successful SEO campaign must be built. Furthermore, on-page SEO addresses a different fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure.


SEO content development is the process of creating website content which can come in a different forms, including text (e.g. articles, whitepapers, essays, research documents, tutorials, and glossaries), info-graphics (information graphics), PDFs, searchable databases, web tools, and the like.


Link development is one of the most controversial and often talked (written) about topics of the search engine optimization industry. Since backlinks are the most vital component of any search engine optimization campaign, and at the same time the most time consuming and consequently most expensive (assuming they are good quality links and not just random directory submissions and blog comment spam) part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients.


Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two ways.

Get in touch with us for better Google Rankings & Search engine Optimization.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.