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Importance of UI/UX for successful app development

March 13, 2018By Rakshit Patel

Ever thought why the G and g in Google are blue and o and e, red? Or why does Facebook have a white ‘f’ embedded in a blue square for its logo? that’s where the Importance of UI/UX for successful app development comes. It is purely UI. It has been found that people often confuse UX with UI and I am not surprised.


For those who don’t understand the technicalities of a good design, UI or user interface makes the interface beautiful. It is more art than technology as it concerns with the simplest yet the most impact of things like widgets, animations, choice of colors, the spacing between fonts, type of fonts, style of buttons, click/tap behavior and much more.

UX is more like a byproduct of UI. Without a good UI, the UX will rank much less in terms of user satisfaction. In simple words, UX or user experience as we call it is the process of enhancing user satisfaction and improve various factors like accessibility, usability, and comfort or ease of usage.

The balance of a flawless UI and an easy UX is fundamental to any good UI/UX design agency. It is, therefore, necessary to have both, sound knowledge about the design process of an app and mindfulness about the desires of the end users. It should not only be good but also ‘look’ good.

The statement can be explained by drawing gastronomical references. A customer in a restaurant will truly enjoy its meal only if it is not only good in taste and texture but also aesthetically pleasing.

A well-presented dish increases the desire to eat it, manifolds, a great UX does the same with the UI. Users are more likely to use your app if it ‘looks’ good. It is only after checking out its looks and aesthetics that the user is going to download an app. Hence UX must never be underestimated. It is for the same reason that apps with great features and excellent functionality don’t get the due share it has anticipated. A good UI/UX design agency understands the importance of a great functionality and attractive design.


Talking about user downloads with a great UX, the chances of users downloading an app increases by a considerable percentage. However, the chances that a user will delete it if it doesn’t serve its functionality and has drab features are greater. You sure might dig in if the food looks good and pleases your olfactory senses. However, you won’t savor it till the last bite, and/or quit eating if it tastes bad, is uncooked, or stale.


UI and UX work in harmony and for successful app development, one requires a good UI/UX design company. A neat and simple design facilitates seamless completion of user tasks. A good UX makes the interaction of the user with the screen, rather smooth and maintains a logical and hassle-free flow from one sequence to another. With a great UI, the user can proceed through tasks and screens smoothly.

The idea is to serve the functionality with minimum clicks. Thus, to make a successful app it is mandatory to have excellent UI/UX features.

Crest Infotech is a leading UI/UX design company that creates engaging and alluring designs and functionalities for maximum user interaction that is seamless and smooth. Call us or drop a mail for further details.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


how UX can be so important banner

How UX can be so important

March 09, 2018By Rakshit Patel

Here in Crest Infotech what we couldn’t resist telling is about UX, How UX can be so important. We love to discuss it as it’s the development the real schema which yields a brilliant solution.

UX is all about understanding the user’s goal the actual terminology to see what specifically the user needs with creating an interface that should be extensively creative and simple to use.


Talking about UX all I remember is like we are into an almost third decade of the internet and the field is going crazy about UX. Maybe the schema is really just not holding the market. However, it is a valuable asset as well all in technical ways.


As even for UX is not new, the word is an old long journey around Leonardo Da Vinci time 1430 just the old concept with a new name.

UX characteristics came more along the 80s when more people started using the personal computers and the internet followed it later.

It was Don Norman and Apple hired him in 1995. The company’s design and usability renaissance began shortly after in 1998 when it released the first iMac.


And as soon as the iMac trend came more familiar it was the actual ground setting down for UX which actually got the real face nine years later when iPhone was released.

I hope everyone would be remembering how powerful the phone was designed. Smartphones had been around for years as specialized tools but their UX presented high barriers to entry. With the iPhone, people actually could understand what smartphone can do.


Likewise, many of might think in such a way something about branding should what UX looks like. However, I would say UX isn’t branding or just graphic designs but its something which includes these things.

Not just about including but also about how it “works”. You should anticipate what user can feel or how he would feel at the time of using your product. What exactly it would make them react at the time using the product.


It’s much more than interact design and visual appeal. Like, you would hardly get lost in a crowded vegetable market but you would surely get lost in a fascinating casino, and that’s the interior beauty of UX design in practice.

You are playing a game and you probably you know all of its control maybe that’s interface UX design in practice. UX really is…

As I told you UX is nothing new about the concept but something which encompasses a lot of things. UX works by anticipating and facilitating the path a user will take through a digital tool, application or website.

It understands and considers what their goal is and then works backward to make it achieve in a simple way. User experience is not been subjected to an individual’s perception but a broad concept of creative imagination. So now when you met with something inst working in your phone’s application it wasn’t an accidental problem but maybe UX not working

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.


Creativity bleeds from the pen of inspiration

Creativity Bleeds from the pen of Inspiration

May 10, 2017By Rakshit Patel

Look around. Creativity Bleeds from the pen of Inspiration! The design is everywhere—from your morning cereal box to music festival poster. Graphic design, is a communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. Design that’s meant to be experienced in an instant is the easiest to recognize and has been around the longest.


Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses.

First impressions matter, especially in business. In order to stand out among competitors, your business needs effective, persuasive graphic design to appeal and engage customers.


For over a hundred years, Graphic designers have arranged type, form, and image on posters, advertisements, packages, and other printed matter, as well as information visualizations and graphics for newspapers and magazines. Between imagining the technology that’s pushing us into the future and challenging the boundaries of visual communication.

By 2012, what the internet didn’t need was another blogging platform. But what it did need was one with beautiful design, medium and using a ton of venture capital over the years to develop it into a superlative visual experience for both readers and writers.


Keeping your design, branding and overall marketing up to speed with what your clients/customers expect to see is phenomenally important.

Making pretty pictures is nice, but the most important part of the design process happens before you even put pen to paper.

Graphic designers combine art and technology to communicate ideas through images and the layout of web screens and printed pages. Graphic designers may use a variety of design elements to achieve artistic or decorative effects.

A compelling graphic design has a big impact on your website. It shows visitors the story of your brand, builds trust, and gives visitors a reason to become customers.


Graphic designers are sometimes called “information designers.” If you think of great infographics or presentations you have seen, you can understand the importance of organizing information and demonstrating it in such a way that it is easily viewed and assimilated.

The great design stands out in the minds of decision-makers and can influence their choices, both deliberately and subconsciously. By nature, people like to associate with things that look good and make them feel good. By spending on quality graphic design, you are significantly increasing your brand’s ability to stand out in the minds of key decision makers.

Nothing screams amateur more than inconsistent branding. The logo on your sign looks different from the one on your letterhead. The colors on your business card are not reflected on your website. Your special offer one-sheets will be in an entirely different style from your sales brochures.


Branded graphic design will help people recognize your posts quickly, and help your company stand out. There are a lot of plain, boring business cards, brochures, letterheads, and other collateral materials out there. Make sure yours stands out and communicates effectively Clear consistent messaging that communicates your value proposition.

We offer a wide range of custom graphic design services, and ably translate your thoughts and ideas into creative graphic designs that bring out superior results. Our graphic design outsourcing services assist in creating anything closely associated with graphics, like wire-frames, layouts, Logo Designs, Website Designs, Animated Logos, 3D Graphics, Flyer Designs, Brochure Designs, 3D Product Packaging Design Services, Business Card Designs, Banner Designs, Label Designs, Letter Head Designs, Brochure Catalogue Designs, Book Cover Designs, Print & Stationery design, Advertising Designs, Layout and Formatting, Full Vehicle Wraps, Book Layout Design Services, Hoarding Design Services workflows, sitemaps and so on.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.