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AMP Vs Responsive Web Design-Speed Vs Flexibility

January 02, 2017By Rakshit Patel

Many people are interested to know about AMP Vs Responsive Web Design. We will try to cover as much information as possible in this article. To make a successful business over the web, one needs a mobile friendly website. Today’s trends are mobile, 75% customers are making orders using mobile devices. To make this into consideration, a developer needs to deliver mobile-friendly websites. Responsive web design is one way to achieve it while AMP is other way to make fast loading web pages for Mobile devices.


Responsive web design can be achieved using CSS3 media queries. Media queries allow web pages to use different CSS styles based on user’s browser width. So according to mobile device width, one can easily write logical CSS media queries to make them compatible with different mobile devices. Regarding AMP Vs Responsive Web Design, Responsive Web Design focused on flexibility.

Moreover, we can’t forget Google to get most of the business via search engine. Now a day, Google is the top most search engine. Google gives a lot of importance to page speed of website to improve the user experience. Majority of people are still using websites in mobile devices opposed to mobile applications. Obviously, there are specific audience who uses iOS apps and android apps for eCommerce portals and others.

Google introduce mobile friendly feature when they show the result for any search term. So whenever your website list in Google searches result, you can see a label of Mobile Friendly. 90% of websites are mobile friendly therefore Google come up with AMP concept to create mobile friendly pages which are light weighted and loads quickly in a mobile device.


AMP stands for Accelerated Mobile Pages is an open source initiative by Google. It’s a web framework designed to create fast loading mobile friendly pages. Furthermore, It uses the wide range of optimized techniques to speed up the loading time of web page in a mobile device.

In addition, you do not need to design or develop your existing website again to implement AMP. You can easily implement AMP in your existing website without changing any design. That’s the beauty of AMP concept. Responsive Web Design while AMP focused on speed.

What AMP consists of

  • AMP JS
  • Google AMP Cache

AMP have 2 primary objectives

  • Improve user experience on mobile devices
  • distribute content more easily


  • Lazy loading
  • Extensive use of preconnect
  • All async JavaScript
  • Inline style sheets
  • Instant loading
  • Google CDN
  • Own JS Engine

AMP is a subset of HTML and it has been criticized for the same. However, AMP is not a replacement of responsive web design. AMP is specifically designed to increase user experience by creating fast loading web pages for mobile devices.




  • Web framework
  • Can work with existing website
  • Can only work with static content
  • Focused on speed

Responsive Web Design

  • CSS3 media queries
  • Replace current website
  • Can be used for any website
  • Focused on flexibility


It depends! First of all, if you are publishing content and targeting mobile users than the answer is YES. AMP will provide a better user experience and faster loading time for your web page compare to anyone else. However, AMP is not advised to those websites having web forms and JavaScript features. You can validate AMP compatible pages using

Crest Infotech is always focusing in delivering faster loading websites and increasing user experience. As a result, our clients will get more traffic, more leads, high conversion rate and more orders through mobile devices. Get in touch with us for either responsive web design or AMP implementation.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.