Amazon Web Services (AWS) is a secure cloud services platform, offering computing power, database storage, content delivery. These help your businesses to scale and grow. Talking about AWS History and Benefits, AWS started offering services in 2006. Explore how millions of customers are currently leveraging AWS cloud products and solutions to build sophisticated applications with increased flexibility, scalability and reliability.

AWS HISTORY AND BENEFITS

For AWS History and Benefits, let’s start with the AWS history first. Next part will be all about most important AWS benefits.

First of all, Amazon Web Services (AWS) began offering IT infrastructure services to businesses in the form of web services in 2006 — now commonly known as cloud computing. One of the key benefits of cloud computing is the opportunity to replace up-front capital infrastructure expenses with low variable costs that scale with your business.

With the Cloud, businesses no longer need to plan for and procure servers and other IT infrastructure weeks or months in advance. Instead, they can instantly spin up hundreds or thousands of servers in minutes and deliver results faster.

2003

In late 2003, Chris Pinkham and Benjamin Black presented a paper describing a vision for Amazon’s retail computing infrastructure. Furthermore, it was completely standardized, automated and would rely extensively on web services for services such as storage, drawing on internal work already underway.

Near the end, they mentioned the possibility of selling virtual servers as a service. With this proposal, the company could generate revenue from the new infrastructure investment. They launched their first AWS service for public usage in November 2004 which was Simple Queue Service.

We can’t skip mentioning Chris Brown when we talk about AWS History and Benefits. Yes, Amazon EC2! Amazon EC2 was built by a team in Cape Town, South Africa, under Pinkham and lead developer Chris Brown.

2007

In June 2007, Amazon claimed that more than 180,000 developers had signed up to use Amazon Web Services. If you are looking to Hire AWS Developer, you can checkout our services. We have an expert pool of AWS developers.

2010 – 2011

In November 2010, according to the reports, all of Amazon.com retail web services had been moved to AWS. On April 20, 2011, some parts of Amazon Web Services suffered a major outage. A portion of volumes using the Elastic Block Store (EBS) service became “stuck” and were unable to fulfill read/write requests. Therefore, it took two days to restore full service.

2012

On June 29, 2012, several websites that rely on Amazon Web Services were taken offline due to a severe storm of historic proportions in Northern Virginia, where AWS’ largest data center cluster is located. On October 22, 2012, a major outage occurred, affecting many sites such as Reddit, Foursquare, Pinterest, and others. The cause was a latent memory leak bug in an operational data collection agent.

On December 24, 2012, AWS suffered another outage, causing websites such as Netflix instant video to be unavailable for customers in the Northeastern United States. However, AWS later issued a statement detailing the issues with the Elastic Load Balancing service that led up to the outage.

In November 2012, AWS hosted its first customer event in Las Vegas. On April 30, 2013, AWS began offering a certification program for computer engineers with expertise in cloud computing.

AWS revenue was not stated separately in the past, but in 2012 industry watchers estimated its worth over $1.5 billion.

2013

On May 13, 2013, the U.S. Department of Health and Human Services under the Federal Risk and Authorization Management Program awarded AWS as an Agency Authority to Operate (ATO).

In October 2013, AWS had gained a contract worth $600M with CIA.

2014

During August 2014, AWS received Department of Defense-Wide provisional authorization for all U.S. Regions.

2015

In April 2015, AWS was reported to be profitable, with sales of $1.57 billion in the first quarter of the year, and $265 million of operating income. Founder Jeff Bezos described it as a fast-growing $5 billion business. In addition to that, analysts also described it as “surprisingly more profitable than forecast”.

In October 2015, Amazon.com said in its Q3 earnings report that AWS’ operating income was $521 million, with operating margins at 25 percent. Moreover, AWS’ Q3 2015 revenue was $2.1 billion, a 78% increase from Q3 2014’s revenue of $1.17 billion. In addition, Q4 2015 revenue for the AWS segment increased 69.5% y/y to $2.4 billion with 28.5% operating margin, making AWS a $9.6 billion run rate.

Furthermore, Gartner estimated that AWS customers are deploying 10x more infrastructure on AWS than the combined adoption of the next 14 providers. During the 2015 re-Invent keynote, AWS disclosed that they have more than a million active customers every month in 190 countries. Moreover, these includes nearly 2,000 government agencies, 5,000 education institutions and more than 17,500 nonprofits.

2016

In Q1 2016, revenue was $2.57 billion with net income of $604 million, a 64% increase over Q1 2015. As a result, AWS being more profitable than Amazon’s North American retail business for the first time.

Since AWS History and Benefits getting more popular as years passes by, AWS adoption has increased since launch in 2006. In Notable customers include NASA, the Obama presidential campaign 2012, Kempinski Hotels, and Netflix.

In 2016, AWS engineer James Hamilton created a ten-year timeline of the online service. Hence, AWS founder Andy Jassy was named CEO of the division in same year.

In the first quarter of 2016, Amazon experienced a 42% rise in stock value as a result of increased earnings, of which AWS contributed 56% to company’s profit. Finally, with a 50% increase in revenues the past few years, it is predicted AWS will have $13 billion in revenue in 2017.

BENEFITS OF AWS

Low Cost

AWS offers low, pay-as-you-go pricing with no up-front expenses or long-term commitments. We are able to build and manage a global infrastructure at scale. Therefore, we can pass the cost saving benefits onto you in the form of lower prices. In addition to that, With the efficiencies of our scale and expertise, we have been able to lower our prices on 15 different occasions over the past four years.

Agility and Instant Elasticity

AWS provides a massive global cloud infrastructure that allows you to quickly innovate, experiment and iterate. Instead of waiting weeks or months for hardware, you can instantly deploy new applications, instantly scale up as your workload grows, and instantly scale down based on demand. In conclusion, whether you need one virtual server or thousands or you need them for a few hours or 24/7, you still only pay for what you use.

Open and Flexible

AWS is a language and operating system agnostic platform. Hence, you choose the development platform or programming model that makes the most sense for your business. You can choose which services you use, one or several, and choose how you use them. Hence, this flexibility allows you to focus on innovation, not infrastructure.

Secure

AWS is a secure, durable technology platform with industry-recognized certifications and audits. PCI DSS Level 1, ISO 27001, FISMA Moderate, FedRAMP, HIPAA, and SOC 1 (formerly referred to as SAS 70 and/or SSAE 16) and SOC 2 audit reports. Their services and data centers have multiple layers of operational and physical security to ensure the integrity and safety of your data.

That’s all about AWS History and Benefits. Hopefully, we have covered most of it. Please comment if we miss anything, we would love to hear from you.

Within the software industry, once a product reaches to the stable manual testing phase, every organization usually considers automated testing to save the costs involved in manual testing.

A variety of open source automation testing tools is available for almost all types of testing such as functional, Web, regression, performance etc. Because of the extent to which these open source tools have matured, it’s time to think about them and have them in your QA automation kit.

1. SELENIUM

Selenium is probably the best option for automated testing of Websites today. Moreover, It is becoming increasingly popular and it is the first choice of automation testers as well as organizations for automating the testing of Web-based applications for both the GUI as well as the functionality.

Selenium is also a package of various test components that consists of different tools.However, Each one has a specific role in aiding the development of test automation for a Web application.

2. JMETER

JMeter is an open source Java-based load and performance testing tool. Besides testing web applications and services, you can also load test other services such as LDAP, mail servers or databases.

3. TESTLINK

Test link is one of the few open source test management tools. Furthermore, it can be hosted on your own server and can be used to manage your test cases and test runs and you can also install and host it on third-party cloud services.

However, There must be many other software testing tools available in the software testing industry.One needs to narrow down requirements and choose one accordingly.

4. WAPT

WAPT is a load and stress testing tool that allows you to build, generate and monitor load tests via a graphical user interface. In addition to that, WAPT comes in two editions and doesn’t limit the number of virtual users you can use like most other commercial tools do.

The AWS cloud computing platform provides the flexibility to launch your application regardless of your use case or industry. We will discuss all Solutions of Amazon Web Services today. Learn more about popular solutions customers are running on AWS:

Solutions of Amazon Web Services

APPLICATION HOSTING

Amazon Web Services (AWS) delivers reliable, scalable, and cost-effective computing resources on which to host your applications. You can use the following AWS components alone or combined to host your application.

Amazon Elastic Compute Cloud (Amazon EC2): Amazon EC2 provides resizable compute capacity in the cloud. You define your virtual Amazon EC2 environment with the operating system, services, databases, and application platform stack required for your hosted application. Amazon EC2 provides a full management console and APIs to manage your compute resources.

Amazon Simple Storage Service (Amazon S3): Amazon S3 provides a simple web-services interface to store and retrieve any amount of data, at any time, from anywhere on the web. It is durable, highly available, and secure. Amazon S3 also stores multiple redundant copies of your data.

Amazon Relational Database Service (Amazon RDS): Amazon RDS makes it easy to set up, operate, and scale a relational database in the cloud. It provides cost-efficient and resizable database capacity while managing time-consuming database administration tasks.

Amazon CloudFront: Amazon CloudFront provides a high performance, globally distributed content delivery system. Your application can use Amazon CloudFront to easily distribute or stream content to your users with low latency, high data transfer speeds, no commitments, and seamless integration with Amazon S3.

Amazon Simple Queue Service (Amazon SQS): Amazon SQS provides a high performance, a secure queuing system for your application that enables you to reliably distribute work between your application’s processes.

Amazon DevPay: Amazon DevPay is a simple-to-use online billing and account management service that makes it easy for you to sell applications that are built in, or run on top of, Amazon Web Services.

WEBSITES

Amazon Web Services offers cloud web hosting solutions that provide businesses, non-profits, and governmental organizations with a flexible, highly scalable, and low-cost way to deliver their websites and web applications.

BACKUP AND STORAGE

Store data and build dependable backup solutions using AWS’s inexpensive data storage services. Amazon Web Services (AWS) Storage solutions are designed to deliver secure, scalable, and durable storage for businesses looking to achieve efficiency and scalability within their backup and recovery environments, without the need for an on-premises infrastructure.

DATABASES

Take advantage of a variety of scalable database solutions, from hosted enterprise database software or non-relational database solutions. AWS offers a wide range of database services to fit your application requirements. These database services are fully managed and can be launched in minutes with just a few clicks.

AWS database services include Amazon Relational Database Service (Amazon RDS), with support for six commonly used database engines, Amazon Aurora, a MySQL-compatible relational database with five times the performance, Amazon DynamoDB, a fast and flexible NoSQL database service, Amazon Redshift, a petabyte-scale data warehouse service, and Amazon Elasticache, an in-memory cache service with support for Memcached and Redis. AWS also provides the AWS Database Migration Service, a service which makes it easy and inexpensive to migrate your databases to AWS cloud.

ENTERPRISE IT

With a long history in enabling enterprises to successfully adopt cloud computing, Amazon Web Services delivers a mature set of services specifically designed for the unique security, compliance, privacy, and governance requirements of large organizations. With a technology platform that is both broad and deep, customer-obsessed Professional Services and Support organizations, robust training programs, and an ecosystem tens-of-thousands strong, AWS can help you move faster and do more.

CONTENT DELIVERY

Quickly and easily distribute content to end users worldwide, with low costs and high data transfer speeds. Amazon CloudFront is a global content delivery network (CDN) service that accelerates delivery of your websites, APIs, video content or other web assets. It integrates with other Amazon Web Services products to give developers and businesses an easy way to accelerate content to end users with no minimum usage commitments.

E-commerce applications have various business processes like online fund transfers, marketing, inventory management, supply chain management and more.

In order to develop an eCommerce website, we need to find out designs and features which are customer friendly. In addition to that, it is important that these features are properly working and doesn’t have any bug in it, to give the customer a nice and enjoyable experience thus e-commerce website testing is an essential part of the development of eCommerce website.

The eCommerce website testing requires knowledge of the web-based testing techniques. Not just that, the eCommerce website testers test their websites continuously. Moreover, testing is done in different browsers, different platforms, various combinations are tested and also testing occurs on devices like mobiles and iPad.

The e-commerce application testing ensures that all the pages of the website are thoroughly tested all the eCommerce transactions are secure and validated and the application can be now given to end users to use. To check the usability of the application, how user-friendly it is, make the application defect-free are the reason we perform testing on eCommerce application.

Maintain Quality Assurance standards are also a vital part of software development, so to see if our application complies to the quality assurance standards we perform testing.

Some common things which should be tested in eCommerce applications are:

1. TEST PLANNING

Test Planning is one of the early phases of Software Testing Life Cycle. A good planning is a key to a smooth execution phase, whereas, a bad planning can result in unnecessary time consumption. Hence, Test Case writing, resource assignment etc. are some of the activities that are performed as a part of Test Planning.

2. WEBSITE FUNCTIONALITY

First of all, we’ll run through the main functionality of an eCommerce website that needs to be tested. However, your website may not have all these items, or some may not include here. We should test

• Main pages (i.e.Home page, Featured Products, Special Offers, Information pages etc.)
• Product category pages
• Product detail pages
• Filtering & Product searching
• Shopping cart
• Checkout and Payment Systems

4. UI ELEMENTS

UI elements and content play an important role in the success of any eCommerce website and hence, you should actively get involved in ensuring the correctness of UI elements and content.

Think about your own user experience when you visit a website: Are you more likely to purchase if you can easily find what you’re looking for or if you have to click through 50 options?

One of the best and most proven ways to test is something called A/B testing. A/B testing is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants.

5. MOBILE RESPONSIVENESS

The website should respond properly to devices on which it is displayed and this is why testing mobile responsiveness is an essential part of the process.

If you wish your website to be used by visitors viewing it on their Smartphone or tablet then you also need to test all of the functionality on each of the following mobile devices.

Many of the browser testing tools can help with mobile websites like Appium, AppAssist, fast lane etc.

6. SECURE PAYMENTS & CUSTOMER INFORMATION

Payments are an essential part of testing eCommerce websites. After all, this is what allows users to purchase for their items without the need to call a number to place their order.

eCommerce business owners also have to ensure that all the payment and sensitive information regarding customers are completely secured at all times like all the payments are processed via servers that are SSL encrypted.

Different payment types should all be tested, e.g. Credit Card, PayPal, Bank Transfers, Installments, etc.

7. TESTING : KEEP IT REAL

It is advisable to test your eCommerce store in the real-world scenarios. However, the production environment is always different in terms of infrastructure, software configurations, shared networks and links. This is the reason the impact of the application is different in a real environment and devices than lab environment.

Lastly, acknowledge that continuous testing and monitoring is essential to make your e-commerce site grow Faster. Hope this helps and happy testing.

From the shocking launch of a new language to prominent similarities with other languages, it has been just 3 years and still, it looks like Swift has come a long way! Swift is getting popular each and every day. Any good iOS Swift developer hoping to start new iOS project would choose nothing but Swift language to begin with.

IOS SWIFT DEVELOPER

In order to save your time and make the transition easier and interesting, we have prepared a list of libraries that according to us every iOS Swift developer must know. If you are looking to hire iOS App Developer, get in touch with us.

1.) ALAMOFIRE

Almost every application nowadays deals with web service calls. API integration is the base for almost every application in today’s era. Alamofire is an HTTP networking library built on top of NSURLSession and the Foundation URL loading system. Alamofire comes to the great rescue when one wants to abstract away and simplify networking in the application.

2.) SWIFTYJSON

Well, the API integration part is done and one feels like that is it! Now only part left is to manage JSON and use the data from it. Is it that easy as it sounds? well, you’ll know! And then what saves us from handling explicit data types that cause bugs and crashes is SwiftyJSON. It really deals with JSON in a well readable way which handles options unwrapping automatically for us.

3.) OBJECTMAPPER

So, We made a successful call attempt to APIs and managed well to receive but what next?! Fetching data by mapping resource is another tedious job to handle. ObjectMapper helps us convert JSON into a model object and not just that but vice versa too! It supports nested object pretty well too.

4.) EUREKA

And when you just thought your job is easier, one more challenge arises when you have to display all the fetched data into table views. Not really difficult but boring to very high extent as it is one of the most used element. In order to spice it up, Eureka helps you write them in a simple and elegant way. It consists of rows, sections, and forms. It really saves abundant time especially when your application contains a plethora of forms.

5.) QUICK

A behavior drove development framework not just for Swift but for Objective-C too which is inspired by RSpec, Spectra and Ginkgo. One of the major benefits of using Quick is that it comes with Nimble which is a matcher framework for tests.

6.) SNAPKIT

Another latest approach to set UI for application is using Auto Layout. SnapKit is an Auto Layout library that simplifies coding for the same requiring nothing but just a minimal code that too without losing readability. It is type safe which comes at rescue in order to get rid of programming errors.

7.) RXSWIFT

RxSwift is nothing but the swift version of Rx and serves the same goal as to enable easy composition of asynchronous operations and event/data streams. Consequently, RxSwift is a framework for functional reactive programming.

8.) SPRING

Spring is an animation library. Be it inside of storyboard’s runtime attribute or through code, Spring helps one both ways to set an animation to an object. It supports number of already written animations, transitions and properties.

9.) CORESTORE

The main motive of CoreStore is to provide type safe and elegant interaction with Core Data. It is a wrapper library that provides APIs for all common methods to effectively interact with database.

10.) KINGFISHER

Kingfisher helps us download and cache images from the web. It does that all asynchronously. It caches downloaded images both in memory as well as disk in order to improve application experience to all new level.

What are your thoughts on the same, people? Do you know some library that deserves the place in this list? Please leave a comment and let us know.

We discussed about AWS History and Benefits in our previous article. It’s time to learn about Products of Amazon Web Services. Amazon Web services offer many products. Depending on your requirement, you can choose best possible Products of Amazon Web Services in your web application. Here I will explain each product in detail to give you the clear idea.

Products of Amazon Web Services

COMPUTE

Amazon Elastic Compute Cloud, also known as “EC2” is an IaaS service providing virtual servers controllable by an API Xen. Equivalent services include Google Compute Engine and Rack space or on-premises equivalents such as OpenStack or Eucalyptus. Hence, Amazon EC2 is one of the popular from many Products of Amazon Web Services.

Amazon Elastic Beanstalk provides a PaaS service for hosting applications, equivalent services include Google App Engine or Heroku or OpenShift for on-premises use.

Amazon Lambda (LAMBDA) runs code in response to AWS internal or external events such as HTTP requests transparently providing the resource required. Moreover, Lambda is tightly integrated with AWS but similar services such as Google Cloud Functions and open solutions such as OpenWhisk are starting to exist.

NETWORKING

Amazon Route 53 provides a scalable Managed DNS service providing Domain Name Services.

CONTENT DELIVERY

Amazon CloudFront, a content delivery network (CDN) for distributing objects to so-called “edge locations” near the requester.
Storage and content delivery

DATABASE

When we talk about Products of Amazon Web Services, we can’t forget Amazon DynamoDB. Amazon DynamoDB provides a scalable, low-latency NoSQL online Database Service backed by SSDs. Hence, it is one of the most popular NoSQL databases now a day.

DEPLOYMENT

MANAGEMENT

APPLICATION SERVICES

ANALYTICS

Amazon Elastic MapReduce (EMR) Provides a PaaS service delivering Hadoop for running MapReduce queries framework running on the web-scale infrastructure of EC2 and Amazon S3.

MISCELLANEOUS

There are many other Products of Amazon Web Services. Here are rest of them in short brief. Amazon MWS – Marketplace web service allows users to manage complete shipment process from creating a listing to downloading shipment label using API.

Waking up with an alarm to dosing off WhatsApping, one finishes everything from reading news, listening music, watching YouTube videos, checking and replying to the Emails and so on with their smartphones nowadays which have become an inseparable part of everyone’s daily lives. It indicates mobile application development trends in coming future.

MOBILE APPLICATION DEVELOPMENT TRENDS

According to the surveys conducted, the global revenues from mobile applications are expected to grow by almost around 963% in between 2011 and 2017!!!

This is surprisingly unbelievable. This whole thing shows nothing but the prominent present and promising future of mobile application market and development.

Following are the mobile application development trends that are going to rule in 2017.

1) REALITY IS NOTHING BUT THE ARTIFICIAL INTELLIGENCE

It has been noted that the investment in artificial intelligence will be more than 300% increased in 2017 as compared to previous year. It has also been expected that AI will provide business users access to powerful insights never before available them, Through the use of advanced analytics, cognitive interfaces into complex systems and machine learning techs. The technology anyway has widely accepted and implemented by giants like Google, IBM, eBay, and Facebook.

2) DENSE CLOUDS?!

Cloud computing finally has found its place with mobile applications as well considering the customers to tech professionals. Everyone heard about the technology and its collective impacts on lives. It is expected to fetch data directly from the cloud in future in order to use minimum possible space in the internal memory of smartphone.

3) ACCELERATED MOBILE PAGES

Google has recently announced that there will be a separate search index for mobile web and also it has been a year since Google has started the AMP project. This wise step changes the whole mobile app development trend on a very core level especially from SEO and web app aspects.

4) AUGMENTED AND VIRTUAL REALITY

Both AR and VR have been very much present there in 2016 in various games and many other applications. If one is even a little into the applications, these both terms are very much familiar to them. Games like Pokemon Go, MyNav, Sky Siege and iOnRoad as games and many devices like Google cardboard and Samsung Gear VR are gaining humongous popularity amongst people.

5) M-COMMERCE

Wallets are the new credit and debit cards nowadays. Most of the customers have started using Google Wallet, Apple pay and many other payment options. This whole change is giving a huge push to m-commerce. Coupled with wearable devices, it is going to facilitate totally different shape in 2017.

6) IOT

Analysts have predicted that IoT will grow from $157.05 billion to 661.74 billion by 2021 at a computational growth rate of 33.3%. The rapid growth in IoT also puts a huge impact on mobile application trends as they are majorly controlled by smartphones.

Mobile technology is a kind in which one can not rely on any outdated tools and trends. In recent past, Apple launched new language called swift which has been widely accepted by the community. It has also taken iOS development (iPhone app development as well as iPad app development) to all new level. They keep rolling out new versions and are constantly making it better.

Google also launched tool named Android studio in order to provide better environment to developers for Android app development. Other technologies like windows app development, Phonegap app development are booming enormously in market too.

Keeping this aspect into account, the developer needs to enhance their skills if they have insight into the latest trends and want to excel in the field for longer. Following these trends would totally be beneficial for your business growth.

We, at Crest Infotech, have been developing mobile applications for our clients and they have experienced 300-900% more revenue generated than their website counterparts.

Amazon Go is a new kind of store with no checkout required. It is world’s most advanced shopping technology so you never have to wait in line. Simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)

The idea is that Amazon’s machine learning technology can automatically identify when a product is added to your cart hence you don’t have to do it yourself. When you leave the store, Amazon automatically charges your Amazon account.

AMAZON GO! HOW DOES IT WORK?

Amazon Go works by using computer vision and sensors to detect what items you are taking out of the store. You start by scanning an app as you enter the Amazon Go shop. You do your normal shopping, and the sensors throughout the store identify the items in your cart. When you walk out the door, Amazon automatically charges your account for the items. It will feel like shoplifting, except more cameras than you can imagine are actually watching you.

Furthermore, Checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Just walk out technology automatically detects when products are taken from or returned to the shelves. In addition, it will also keep track of them in a virtual cart. When you are done shopping, you can just leave the store. Shortly after, it will charge your Amazon account and send you a receipt.

WHAT CAN WE BUY AT AMAZON GO?

Amazon Go offers delicious ready-to-eat breakfast, lunch, dinner and snack options made fresh every day by their on-site chefs, favorite local kitchens, and bakeries. Its selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. You will find well-known brands we love. For a quick home-cooked dinner, pick up one of chef-designed Amazon Meal Kits with all the ingredients you need. It will make a meal for two in about 30 minutes.

WHAT DO WE NEED TO GET STARTED?

All you need is an Amazon account, a supported Smartphone, and the free Amazon Go mobile app.

WHY DID THEY BUILD AMAZON GO?

People are moving towards eCommerce shopping solutions, Amazon started research for innovative mobile application for eCommerce. As per information, Amazon started Research and Development on Amazon Go. To find a solution, what if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go? The answer was Amazon Go!

WHEN CAN WE VISIT AMAZON GO?

Finally, Amazon Go is currently open to Amazon employees in their Beta program, and will open to the public in form of iPhone app and Android app in early 2017 as per information.

Many people are interested to know about AMP Vs Responsive Web Design. We will try to cover as much information as possible in this article. To make a successful business over the web, one needs a mobile friendly website. Today’s trends are mobile, 75% customers are making orders using mobile devices. To make this into consideration, a developer needs to deliver mobile-friendly websites. Responsive web design is one way to achieve it while AMP is other way to make fast loading web pages for Mobile devices.

WHAT IS RESPONSIVE WEB DESIGN?

Responsive web design can be achieved using CSS3 media queries. Media queries allow web pages to use different CSS styles based on user’s browser width. So according to mobile device width, one can easily write logical CSS media queries to make them compatible with different mobile devices. Regarding AMP Vs Responsive Web Design, Responsive Web Design focused on flexibility.

Moreover, we can’t forget Google to get most of the business via search engine. Now a day, Google is the top most search engine. Google gives a lot of importance to page speed of website to improve the user experience. Majority of people are still using websites in mobile devices opposed to mobile applications. Obviously, there are specific audience who uses iOS apps and android apps for eCommerce portals and others.

Google introduce mobile friendly feature when they show the result for any search term. So whenever your website list in Google searches result, you can see a label of Mobile Friendly. 90% of websites are mobile friendly therefore Google come up with AMP concept to create mobile friendly pages which are light weighted and loads quickly in a mobile device.

WHAT IS AMP ?

AMP stands for Accelerated Mobile Pages is an open source initiative by Google. It’s a web framework designed to create fast loading mobile friendly pages. Furthermore, It uses the wide range of optimized techniques to speed up the loading time of web page in a mobile device.

In addition, you do not need to design or develop your existing website again to implement AMP. You can easily implement AMP in your existing website without changing any design. That’s the beauty of AMP concept. Responsive Web Design while AMP focused on speed.

What AMP consists of

AMP have 2 primary objectives

WHY AMP IS FASTER

AMP is a subset of HTML and it has been criticized for the same. However, AMP is not a replacement of responsive web design. AMP is specifically designed to increase user experience by creating fast loading web pages for mobile devices.

AMP VS RESPONSIVE WEB DESIGN

AMP

Responsive Web Design

DOES MY WEBSITE NEEDS AMP?

It depends! First of all, if you are publishing content and targeting mobile users than the answer is YES. AMP will provide a better user experience and faster loading time for your web page compare to anyone else. However, AMP is not advised to those websites having web forms and JavaScript features. You can validate AMP compatible pages using https://validator.ampproject.org/

Crest Infotech is always focusing in delivering faster loading websites and increasing user experience. As a result, our clients will get more traffic, more leads, high conversion rate and more orders through mobile devices. Get in touch with us for either responsive web design or AMP implementation.